As donas da porra toda: uma leitura política da produção de conteúdo autoral nas mídias alternativas das drag queens Lorelay Fox, Gloria Groove, Pabllo Vittar e Rita von Hunty

Abstract

This research intends to do a political reading of the author content produced by the drag queens Lorelay Fox, Gloria Groove, Pabllo Vittar and Rita Von Hunty in their official channels in the YouTube video platform. To do that, it has been based on previous studies to establish the drag queen practice as a scenic transvestite not related to the person’s sexuality and present in Western and Eastern cultures, distant geographically and temporally (VENCATO, 2002; SANTOS, 2012; BAKER, 1994; NEWTON, 1972). From this on, it is brought to the discussion the social changes possible by the new technologies and the appropriation by drags of digital environments turned into spaces of enunciation in a strategy of subvert the invisibility and silencing in the media and in the Habermasian public sphere to which they are socially conditioned. Authors who update media concepts are invoked to understand digital spaces as alternative media to traditional media (SHIRKY, 2011), as well as thinkers who think new political actions under contemporary perspectives in line with technological change (AGUILERA RUIZ, 2014; MAGRANI, 2014; THOMPSON, 2008). The work, built methodologically on bibliographical research, then advances to analyze what is being produced by them and how theses contents are articulated with the guidelines of the group itself. There’s a political action that is intrinsic to expression, manifestation and visibility in digital environments, but that isn’t extended to the content, wasting the internet potential in its fullest and becoming sometimes irrelevant and repetitive