Desafios culturais em empresas chinesas no Brasil: o caso Huawei

Abstract

This study aims to analyze the challenges faced by Brazilian professionals when joining Chinese companies established in Brazil, with a focus on cultural differences and their impacts on the organizational environment. The research begins with the characterization of Huawei, one of the largest Chinese multinational corporations in the technology sector with a strong presence in the country, in order to understand how differences in values, leadership styles, and professional expectations influence workplace relations. The theoretical framework discusses concepts of organizational culture, intercultural management, and cultural analysis models that contribute to understanding the tensions and necessary adaptations in multinational contexts. Furthermore, the study explores specific aspects of Chinese and Brazilian cultures, emphasizing differences in communication, conflict management, career perception, and organizational climate. The expected results include identifying the main obstacles faced by Brazilian employees, as well as the practices adopted by companies to promote cultural integration. Finally, the study presents recommendations to improve intercultural management, suggesting policies that encourage mutual adaptation and the use of diversity as a competitive advantage.