Cartografia do afeto: as imagens/símbolos no Centro de São Paulo

Abstract

The present research proposes the elaboration of an affective cartography of the Center of São Paulo through the creation of a path that allows to identify places / symbols of the center from the identification of visual fractures between times and spaces. It investigates how symbolic power fosters visibility or invisibility in this urban space under the constant historical, social and cultural transformations that have changed its landscape. It also seeks to analyze how these transformations mediatively and interactively communicate this visuality, through the different relations of uses and affects of these places / symbols. The empirical object of the research is the relationship between Visibility, Invisibility and the visual fractures between times and spaces present in the places / symbols that are part of the route. The objective of the research is to know how the image of these places, ambivalent and sometimes contradictory, are confused with the landscape of the city of São Paulo, through the form of their urban appropriation and to verify how, and if, they foster the creation of points of relationship and affection. The research also seeks to provoke reflections on how memory and forgetfulness act in the cultural construction of belonging to symbolic spaces, and how technological means can contribute to making invisible spaces visible in the city center or building other forms of visibility. The Drift was used as a methodological strategy, for, when creating random paths of affection, to find the fractures present in the places / symbols and to observe its inhabitants / users and how they interact and use the urban space. A digital drift was also carried out, through the search of seven Instagram profiles that share photographs about the city of São Paulo. Finally, flowing from the drift methodology made it possible to observe the map traces that reveal the growth and symbolic transfer of spaces. The drifts enabled the creation of this affective cartography, which, in the manner of Atlas Mnemosyne by Aby Warburg, aims to plan and demonstrate the images of these places / symbols, as well as the relationships established between times and spaces, thus observing how the territory opens up from these real or imaginary images that can promote “affect and be affected” by these places / symbol. The research will flow between the theories proposed by researchers investigating phenomenology, image affection, the city and communication, such as Lucrécia Ferrara, Hans Belting, Aby Warburg, Guy Debord, Gilbert Simondon, Merleau-Ponty, Spinoza